Open to senior IC roles · full-time, contract & fractional · 2026
Hi 👋
I Design the ambiguous end of products.
I'm Anjani Varma — a Senior UX Designer & Researcher and NID alum. I turn high-stakes, fuzzy problems in AI, fintech and regulated SaaS into strategic, risk-managed product decisions.
- Years
- 7+
- Clients shipped
- 14+
- Industries
- 6
Trusted by teams at
- IBM
- American Express
- Cognizant
- Compliance Group
- Agiledge
- MaaS360
Selected work · 2018–2026
Case studies in risk-managed design.
AI · Life Sciences
AI-enabled Quality Management
Embedding AI into Quality Management Systems for pharma manufacturing — turning compliance burden into proactive risk signal.
Read case study →
No-Code · Enterprise Tooling
One Mobile Studio — a No-Code app builder
Cognizant's Mobile Center of Excellence wanted to cut the cost and complexity of native app delivery. One Mobile Studio is the no-code platform we shipped to make that real.
Read case study →
AI · Live Events
EventBooker — a unified fan ecosystem for live tours
Planning a trip around a live music event means juggling flights, hotels, merch, ticketing and fan communities across half a dozen disconnected apps. EventBooker unifies them.
Read case study →UX Research · Live Events
EventBooker — design process for a concert tourism platform
An end-to-end UX case study: from problem framing and competitive audit to personas, journey mapping, IA, prototype testing and iteration — for a unified concert tourism platform.
Read case study →
Enterprise · DAM
Atlas — Digital Asset Management
A scalable DAM that streamlines and secures asset onboarding, version control, rights and project linking — built for enterprise marketing teams.
Read case study →
Mobility · SaaS
Agiledge — Employee Transport
Digitising employee transportation from spreadsheets into a safer, optimised, automated system.
Read case study →
Mobility · Public Sector
SmartBike — Public Bike Sharing
Revamping the admin portal for a public bike-sharing operator scaling across cities.
Read case study →About
Systems thinker. Quiet researcher. Decisive designer.
I've spent the last decade designing for the kind of problems where the brief is unclear, the stakes are real and the wrong answer is expensive — AI workflows in regulated pharma, decision tools for bankers, mobility for security teams, and no-code surfaces for non-technical operators.
My practice combines deep qualitative research, service-design mapping and interaction craft — held together by a systems lens that anticipates downstream risk before it ships.
I trained at the National Institute of Design (NID)and have partnered with IBM, American Express, Cognizant, Compliance Group and Agiledge.
Approach
A four-move method for high-stakes product problems.
01
Frame the ambiguity
Stakeholder interviews, ecosystem mapping and a written problem brief everyone signs off on.
02
Research with intent
Mixed-method research designed around the highest-risk unknowns, not vanity metrics.
03
Design the smallest credible thing
Service blueprints, flows and interactive prototypes that make trade-offs visible early.
04
Ship, measure, harden
Usability testing, design-system contributions and a hand-off engineers actually enjoy.
Let's collaborate
Have an ambiguous problem worth solving?
Open to full-time senior individual contributor roles, alongside contract and fractional work. Currently scoping engagements for 2026 — tell me what's hard about yours.