← All work

Mobility · Public Sector

CityBiking — scalable admin portal for public bike sharing

SmartBike's legacy admin system was dense, cluttered and slow — and they were expanding into more cities with very different traffic patterns. Ops teams couldn't assess bike status, manage fleet distribution or respond to real-time issues fast enough.

SmartBike — Public Bike Sharing — Mobility · Public Sector case study cover
Role
UX Designer
Duration
6 months
Company
NDA
Domain
Public Mobility · Operations · Admin SaaS

01

The problem

SmartBike's legacy admin system was dense, cluttered and slow — and they were expanding into more cities with very different traffic patterns. Ops teams couldn't assess bike status, manage fleet distribution or respond to real-time issues fast enough.

02

The approach

Reimagine the legacy admin into a scalable, efficient operations UI that supports fast, confident decision-making without overwhelming the operator — across multiple cities and traffic regimes.

02.01

Understanding the challenge

Worked closely with ops stakeholders to understand what 'fast' meant for them on a bad day — a station empty in rush hour, a bike reported damaged, a route disruption.

02.02

Designing for scale

Restructured the IA around real ops jobs: monitor, redistribute, intervene. Surfaced exceptions first; pushed routine data into secondary views. Built the layout so adding cities didn't multiply screens.

02.03

Driving clarity and structure in a 10‑month, multi‑team redesign

Research

This 10‑month redesign of the SmartBike Admin system was a deeply collaborative, real‑world UX project involving product owners, SMEs, field technicians, and engineering teams. Instead of a linear textbook process, the project evolved through continuous discovery, iterative design, and cross‑functional alignment. I conducted 12 interviews across 4 stakeholder groups, facilitated IA workshops, validated task flows through user testing, and partnered closely with engineering to ensure design intent translated into the final product. The outcome was a scalable, intuitive admin platform grounded in real operational workflows — reducing task time, improving data accuracy, and enabling smoother city‑wide bike operations. This project reflects my ability to lead complex UX initiatives, bring clarity to ambiguity, and drive user‑centered outcomes in fast‑moving environments.

03

The outcomes guiding project road map

  • Eco-friendly public bike-sharing only stays viable when the admin layer is responsive, automated and digitised.
  • Ops dashboards should rank by exception, not by ID — that one shift changed how operators spent their morning.

04

Selected screens

Fleet control dashboard — live ops view ranking stations, bikes and tickets by exception.
01Fleet control dashboard — live ops view ranking stations, bikes and tickets by exception.
Stations management — bulk actions, filters and status at a glance across the fleet network.
02Stations management — bulk actions, filters and status at a glance across the fleet network.
Station kiosk configuration — manage on-station screens, copy and imagery with live preview.
03Station kiosk configuration — manage on-station screens, copy and imagery with live preview.

Keep reading

Other case studies

Working on a similar problem?

I take on senior contract, fractional and select full-time engagements where the brief is unclear and the stakes are real.

anjani.vc@gmail.com