Mobility · Public Sector
SmartBike — scalable admin portal for public bike sharing
SmartBike's legacy admin system was dense, cluttered and slow — and they were expanding into more cities with very different traffic patterns. Ops teams couldn't assess bike status, manage fleet distribution or respond to real-time issues fast enough.
- Role
- UX Designer
- Duration
- 6 months
- Year
- 2015
- Company
- Cognizant (SmartBike)
- Domain
- Public Mobility · Operations · Admin SaaS
01
The problem
SmartBike's legacy admin system was dense, cluttered and slow — and they were expanding into more cities with very different traffic patterns. Ops teams couldn't assess bike status, manage fleet distribution or respond to real-time issues fast enough.
02
The approach
Reimagine the legacy admin into a scalable, efficient operations UI that supports fast, confident decision-making without overwhelming the operator — across multiple cities and traffic regimes.
Understanding the challenge
Worked closely with ops stakeholders to understand what 'fast' meant for them on a bad day — a station empty in rush hour, a bike reported damaged, a route disruption.
Designing for scale
Restructured the IA around real ops jobs: monitor, redistribute, intervene. Surfaced exceptions first; pushed routine data into secondary views. Built the layout so adding cities didn't multiply screens.
03
The outcomes
- Eco-friendly public bike-sharing only stays viable when the admin layer is responsive, automated and digitised.
- Ops dashboards should rank by exception, not by ID — that one shift changed how operators spent their morning.
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