Mobility · SaaS
Agiledge — employee transport management, digitised
A large enterprise was running employee transportation out of spreadsheets. The result: night-shift safety risks, opaque driver tariffs, sub-optimal routes, rising cost and under-used vehicles.
- Role
- User Experience Designer
- Duration
- 3 months
- Year
- 2013
- Company
- Agiledge
- Domain
- Mobility · B2B SaaS · Operations
01
The problem
A large enterprise was running employee transportation out of spreadsheets. The result: night-shift safety risks, opaque driver tariffs, sub-optimal routes, rising cost and under-used vehicles.
02
The approach
Design the transition from manual spreadsheets to an automated transport management product — safer, more efficient and cost-effective — without breaking how the facilities team already thought about their day.
Exploratory user research
Studied how the facilities team actually worked the spreadsheets — what they sorted by, what they ignored, what they manually re-typed. Consciously adapted those familiar patterns into the application so the transition was almost invisible.
Ideation and role matrix
Mapped a matrix of user roles against features so every role had a clear, minimum viable surface. Avoided shipping a one-screen-for-everyone product that nobody would use.
03
The outcomes
8
User interviews
4
Archetypes
3
User roles modelled
60%
Reduction in trip planning time
- When you're replacing a spreadsheet, you're not just shipping software — you're respecting a workflow that already (barely) works.
- A 60% drop in trip-planning time made the rollout self-justifying.
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I take on senior contract, fractional and select full-time engagements where the brief is unclear and the stakes are real.
anjani.vc@gmail.com