DAM
Digital Asset Management — streamlined onboarding and secure assets at scale
Marketing teams at large enterprises were drowning in assets — versions, rights, project links, and onboarding all lived in separate places. The legacy DAM was data-dense but unusable at scale.
- Role
- UX Designer
- Duration
- 5 months
- Year
- 2017
- Company
- Cognizant AssetServ
- Domain
- Enterprise SaaS · Marketing Ops · DAM
01
The problem
Marketing teams at large enterprises were drowning in assets — versions, rights, project links, and onboarding all lived in separate places. The legacy DAM was data-dense but unusable at scale.
02
The approach
Design a DAM that streamlines asset onboarding, enhances security, and simplifies version control, copyright management and project linking — scalable, easy to integrate, and built for collaboration.
Simplified search as the core breakthrough
Reframed the product around search-first interaction. Filters, facets and a structured result layout became the primary surface, with admin and ingestion flowing behind it.
Balancing depth and clarity
Introduced a clean, structured layout for operational data. Subtle grid lines and measured padding separate dense information so users can scan large datasets without fatigue.
Adaptive design
Built adaptive layouts tailored to each device's capabilities and context — not just responsive scaling. Menus, sidebars and nav re-organise based on screen size and use context.
03
The outcomes
- For data-heavy enterprise tools, search IS the IA. Get that right and the rest of the product gets simpler.
- Adaptive beats responsive when the user's job changes between desktop and mobile.
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